No matter how big you imagine your brewery to be, double it. And if you can afford it, triple it! Jasper Cuppaige of Camden Brewery had this advice for Darren Anley of Siren. Both met at the 2011 CBC in San Diego. Darren had just sold his IT company and, as a Craft Beer enthusiast, was considering opening a brewery. Originally his plan was to do nothing at first. But it wasn't that easy. He travelled to the States to be inspired. What did Jasper actually mean when he advised Darren to think as big as possible?
